Global Seller ID

A Global Seller ID is a unique alphanumeric identifier that Amazon assigns to a seller account to identify that business across one or more international marketplaces.

What is a Global Seller ID?

A Global Seller ID is a unique, publicly visible alphanumeric string assigned by Amazon to identify a specific seller account. It is region-specific, meaning sellers may have different Seller IDs for marketplaces like the US and Japan unless accounts are linked through Global Registration. The Seller ID connects products, storefronts, and customer feedback to a single business entity. It links products, storefronts, and account activity to a verified seller entity and is generated after Amazon completes Seller Identity Verification.

What is a Global Seller?

A Global Seller is a merchant using Amazon Global Selling to export products to international marketplaces across 200+ countries and territories through a unified selling architecture. With Global Registration, sellers can use a single sign-on (SSO) to manage North American, European, and Asian stores from one interface, often benefiting from a discounted Professional Plan fee capped at the equivalent of $39.99 USD.

What are the key aspects of Global Seller ID Verification?

Key Aspects of Global Seller ID Verification:

• Required Documents: A government-issued ID and proof of address (such as a bank or credit card statement) are required.

• Document Criteria: Documents must show the full name, date of birth, unique ID number, and signature.

• Verification Process: The primary contact person for the business must be verified to ensure legitimacy.

• Global Registration Benefits: Allows for a unified and streamlined selling experience across different countries, often with a reduced monthly fee for Professional sellers.

• Seller ID: A unique, regional identifier is assigned to every seller's account.

• Locating Seller ID: Sellers can find their Seller ID in the Seller Central settings under 'Account Info.'

How do I register to become an Amazon Global Seller?

You don’t need a domestic Amazon seller account first—you can register directly in the marketplace you plan to sell in.

Start by using the Register Now portal and create a new login or link an existing Amazon customer account. Select your business type (Privately-owned business if you have a license/GST, or Individual). Enter business address and POC details exactly as shown on ID documents. Add a credit card for subscription fees and a bank account for deposits. Choose a unique store name and confirm UPC/barcode status. Complete identity verification by uploading high-resolution, color copies of ID and Proof of Address.

How to get a Seller ID?

A Seller ID is not applied for separately—it is automatically generated once your Amazon seller account completes verification. ID creation is triggered after Seller Identity Verification (SIV), which includes Proof of Identity (government-issued photo ID showing full name and DOB), Proof of Business (business license, GST, or incorporation documents), and Proof of Address (bank statement, credit card statement, or utility bill under 180 days). 

After automated and manual reviews—sometimes including video verification—the Seller ID becomes active.

Where can I find my Seller ID?

Navigation path within Seller Central: 

Step 1: Log in to Seller Central. 

Step 2: Go to Settings (gear icon) > Account Info. 

Step 3: Look under the Business Information section. 

Step 4: Click on Seller ID or view the URL of your storefront, which contains the seller.

Global sellers must switch marketplaces from the top marketplace drop-down (e.g., Amazon.com to Amazon.co.uk) to view the Seller ID specific to that region.

Why might a Global Seller ID application be rejected?

A Global Seller ID application may be rejected due to strict verification standards.

• Document Errors: Scans that are blurry, angled, cropped, or black-and-white (color is required).

• Data Mismatch: The name on the bank statement does not exactly match the name on the National ID or the registered Seller Central name.

• Expiration: Submitting an expired ID or a bank statement older than 180 days.

• Format: Using screenshots instead of photos/scans, or using password-protected PDF files.

If your Seller ID or verification status is suddenly flagged, proactive monitoring is critical. ave7LIFT.AI helps sellers detect account-level risks before automated enforcement shuts listings down.