About ave7LIFT®

More Than Two Decades
Across Ecommerce

More Than Two Decades
Across Ecommerce

Founder Jason Boyce has operated at nearly every level of ecommerce. He first built and scaled his own marketplace brand, then went on to help hundreds of brands grow through his managed services company, Ave7®

Back

One pattern became impossible to ignore

Brands were losing revenue long before advertising could make a difference, as revenue leaked from systems that were becoming too complex to manage manually.

  • Listings became suppressed

  • Catalogs became corrupted

  • Variations broke

  • Buy Boxes disappeared

  • Content changed unexpectedly

  • Listings became suppressed

  • Catalogs became corrupted

  • Variations broke

  • Buy Boxes disappeared

  • Content changed unexpectedly

  • Listings became suppressed

  • Catalogs became corrupted

  • Variations broke

  • Buy Boxes disappeared

  • Content changed unexpectedly

As Amazon and Walmart Evolved, the Challenge Only Intensified.

Amazon

Walmart

The Framework Behind Marketplace Growth

7Avenues™

To solve this problem, Jason and his team developed the patent-pending 7Avenues™ Marketplace Growth OS, a comprehensive framework that identifies the seven interconnected drivers of marketplace growth

Ave7

Ave7

MARKETPLACE

MARKETPLACE

GROWTH OS

GROWTH OS

Financial Avenue

Financial Avenue

Stop margin leakage before it erases your growth.

Stop margin leakage before it erases your growth.

Traffic Avenue

Traffic Avenue

Engineer traffic that converts, not just clicks that cost.

Engineer traffic that converts, not just clicks that cost.

Customer Avenue

Customer Avenue

Turn marketplace data into loyalty and repeat revenue.

Turn marketplace data into loyalty and repeat revenue.

Creative Avenue

Creative Avenue

Test and optimize every asset that drives conversion.

Test and optimize every asset that drives conversion.

Product Avenue

Product Avenue

Position products where demand already exists.

Position products where demand already exists.

Rivals Avenue

Rivals Avenue

Monitor competitors and category shifts before you lose share.

Monitor competitors and category shifts before you lose share.

Presence Avenue

Presence Avenue

Protect what makes your listings findable and buyable.

Protect what makes your listings findable and buyable.

Presence Avenue

Protect what makes your listings findable and buyable.

Financial Avenue

Stop margin leakage before it erases your growth.

Traffic Avenue

Engineer traffic that converts, not just clicks that cost.

Customer Avenue

Turn marketplace data into loyalty and repeat revenue.

Creative Avenue

Test and optimize every asset that drives conversion.

Product Avenue

Position products where demand already exists.

Rivals Avenue

Monitor competitors and category shifts before you lose share.

  • 1. Presence Avenue

    Protect what makes your listings findable and buyable.

  • 2. Financial Avenue

    Stop margin leakage before it erases your growth.

  • 3. Traffic Avenue

    Engineer traffic that converts, not just clicks that cost.

  • 4. Customer Avenue

    Turn marketplace data into loyalty and repeat revenue.

  • 5. Creative Avenue

    Test and optimize every asset that drives conversion.

  • 6. Product Avenue

    Position products where demand already exists.

  • 7. Rivals Avenue

    Monitor competitors and category shifts before you lose share.

⭐️

Connect to Content

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A Critical Truth

Years of working with real brands revealed a critical truth

Presence is the foundation of marketplace success.

Without it, every other growth initiative becomes less effective.

Years of working with real brands revealed a critical truth

Presence is the foundation of marketplace success.

Without it, every other growth initiative becomes less effective.

A New Software Category

That insight led to the creation of Marketplace Presence Management (MPM), a new software category designed to help brands capture every dollar of revenue for every listing inside Amazon and Walmart.

Designed to help brands

Detect

Protect

Capture

Expertise Behind ave7LIFT®

Today, Ave7® combines proprietary technology, ave7LIFT®, with a team of marketplace specialists.

Collective experience spans hundreds of years across:

  • Ecommerce Operations

  • Marketplace Strategy

  • Catalog Management

  • Advertising

  • Content

  • Analytics

  • Brand Growth

  • Ecommerce Operations

  • Marketplace Strategy

  • Catalog Management

  • Advertising

  • Content

  • Analytics

  • Brand Growth

  • Ecommerce Operations

  • Marketplace Strategy

  • Catalog Management

  • Advertising

  • Content

  • Analytics

  • Brand Growth

We believe marketplace growth should be engineered— not guessed.

And we are building the systems that make it possible.

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