Amazon Buy Shipping Tool

Amazon Buy Shipping Tool is a built-in tool in Amazon Seller Central that lets FBM sellers purchase and print shipping labels from approved carriers and Amazon Shipping. It automates tracking, validates addresses, supports bulk label creation, and assists with customs documentation for eligible international orders.

What is the Amazon Buy Shipping Tool?

Amazon Buy Shipping Tool is a built-in tool for shipping service inside Amazon Seller Central that lets sellers purchase and print shipping labels directly from Amazon-approved carriers. It allows merchants to generate labels one-by-one or in bulk for Fulfilled by Merchant (FBM) orders, helping automate tracking, delivery confirmation, and address validation.

Buy Shipping supports the full dispatch workflow — from label purchase and tracking integration to delivery confirmation. For eligible international shipments, it can also assist with customs documentation, simplifying cross-border fulfillment.

What are the main benefits of using this service?

Using the Amazon Buy Shipping tool provides several key advantages over purchasing labels from post offices or third-party platforms:

1. Discounted shipping rates - You gain access to pre-negotiated carrier pricing through Amazon, often averaging around 31% lower than standard retail ground rates.

2. Account health protection - When you ship on time using Buy Shipping labels, Amazon protects you from negative feedback tied to carrier delays, helping safeguard your performance metrics.

3. A-to-z claim coverage - Orders shipped with Amazon labels receive stronger protection under the Amazon A-to-z Guarantee. Sellers often receive significantly more Amazon-funded reimbursements for “item not received” claims.

4. Operational efficiency - You can purchase up to 100 labels in bulk, automatically upload tracking to orders, and streamline dispatch — saving time and reducing manual errors.

If shipping metrics (late delivery, INR claims, VTR/OTDR risk) are putting your account at risk, ave7LIFT.AI helps you monitor early warning signals and diagnose what’s actually driving the performance drop—before it becomes a suspension event.

How does the Buy Shipping tool work technically?

Amazon Buy Shipping Tool works through a performance-focused routing system that only shows delivery options likely to meet Amazon’s deadlines.

• Transit Time matching - The system calculates how long each carrier typically takes to deliver from your origin postcode to the buyer’s destination, using historical delivery performance data.

• Data validation - It cross-checks carrier estimates against internal logistics data from Amazon to ensure the predicted speed is realistic rather than relying solely on carrier claims.

• Eligibility filtering - If a service (for example, USPS Media Mail) is expected to miss the Promised Delivery Date, the option is automatically hidden. This prevents sellers from choosing methods that could cause late shipments or account health penalties.

How do I access and set up the tool?

You can access and set up the Buy Shipping tool through several entry points, depending on how you manage orders:

1. Seller Central interface - Most sellers use the web dashboard in Amazon Seller Central to purchase labels individually or in bulk for FBM orders.

2. Shipping APIs - Developers can connect via Amazon’s Merchant Fulfillment API to automate label generation, rate selection, and tracking updates within their own systems.

3. Multi-channel integrations - If you use shipping software, Buy Shipping can be accessed through tools like Veeqo, ShipStation, or CedCommerce, allowing centralized order and label management across marketplaces.

Setup tip - To save time, configure your Buy Shipping preferences inside Seller Central (Settings → Account Info). Pre-set package dimensions, insurance choices, and preferred carriers so you don’t need to enter them manually for every shipment.

Who pays for shipping on Amazon?

On Amazon, shipping costs follow a simple payment flow between the buyer, seller, and the platform:

• The customer - The buyer pays the shipping fee at checkout (if the order isn’t free shipping). This amount is added to your seller balance on Amazon.

• The seller - You are responsible for purchasing the shipping label, whether through Buy Shipping or an external carrier.

• The transaction flow - If you use Buy Shipping, the label cost is automatically deducted from your Amazon seller account balance, meaning you don’t pay separately out of pocket.

Why is Amazon asking me to pay for shipping?

Amazon may ask you to pay for shipping because of how the payment flow is structured within Amazon’s marketplace system.
Even if the customer pays a shipping fee at checkout, that amount is first credited to your seller account. You are then responsible for purchasing the actual shipping label.

If you use Buy Shipping, Amazon deducts the label cost from your available balance. This makes it look like you’re being charged, but in reality, you’re just using the funds from your sale to pay the carrier.