What is Amazon Account Health?

Amazon Account Health is a dashboard that monitors your compliance with selling policies and performance metrics using a color-coded rating system. It acts as an early warning tool, enabling you to proactively resolve violations to maintain your selling privileges and prevent account deactivation.

What is Amazon Account Health?

This is a feature that helps sellers monitor their adherence to Amazon’s performance targets and selling policies. Rather than a simple pass/fail metric, it is a holistic overview designed to:

• Measure Compliance: Tracks policy violations (such as intellectual property issues) and customer experience metrics (like Order Defect Rate).

• Prevent Deactivation: Acts as an early warning system, allowing sellers to fix issues before they result in a suspended account.

• Gauge Risk: Classifies the account status into three simple color-coded tiers (Healthy, At Risk, Unhealthy).

What does Amazon Health do?

The system functions primarily as a risk management tool. Its main purposes are:

• Proactive Resolution: It highlights specific violations, allowing you to appeal or address them to restore your standing.

• Support Access: For Professional sellers, it provides a direct link ("Call Me Now") to speak with specialists who can help resolve critical issues.

• Privilege Maintenance: Keeping this metric "Healthy" ensures uninterrupted access to selling privileges, listing creation, and funds disbursement.

What is the Amazon Health Dashboard?

The Dashboard is the central interface within Seller Central where all performance data is visualized. It serves as the "control center" containing:

• The Account Health Rating (AHR): Your numerical score (0–1,000).

• Policy Compliance Section: A list of specific violations categorized by severity (e.g., Suspected IP Violations, Authenticity Complaints).

• Shipping Performance: Metrics regarding shipping times, valid tracking rates, and cancellation rates.

How is Amazon Account Health calculated?

The rating is determined by a formula that accounts for your history over the last 180 days. It is not an average, but a cumulative score calculated as follows:

• Baseline: All new sellers begin with a score of 200.

• Plus (+): Points are added for every 200 successful orders fulfilled. This ensures the score scales relative to the size of your business.

• Minus (-): Points are deducted for policy violations. The amount deducted depends on the severity:

  • Critical: Massive impact; can immediately drop the score to 0 or trigger deactivation.

  • High/Medium/Low: Varying point deductions based on the violation's impact on the customer experience.

  • No Impact: Flags an issue for review but does not currently deduct points.

What is an Amazon Health Check?

While not an official Amazon term, this refers to the routine manual review a seller performs on their Dashboard. An effective "check" involves:

1. Daily Review: Checking the dashboard for new "flags" or policy warnings.

2. Metric Analysis: Ensuring the Order Defect Rate (ODR) stays under 1%, Cancellation Rate under 2.5%, and Late Shipment Rate under 4%.

3. Listing Review: Identifying "suppressed" listings that may be flagged for quality issues, even if they haven't yet caused a policy violation

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How to increase your Amazon Account Health?

Improving the score requires a two-pronged approach: fixing negatives and increasing positives.

• Address Violations: Successfully appealing or removing a violation adds the deducted points back to your score. Prioritize "Critical" and "High" severity issues first.

• Increase Sales: Because points are awarded for filled orders, increasing sales volume (without incurring new defects) will naturally raise your baseline score over time.

• Sustain Performance: Avoid non-compliance by ensuring products are authentic, listings are accurate, and intellectual property rights are respected.

Does Amazon Account Health affect sales?

Yes, there is a direct correlation between this metric and your revenue.

• Buy Box Eligibility: A poor rating or high Order Defect Rate dramatically reduces (or eliminates) your chances of winning the Buy Box (the "Add to Cart" button), causing sales to plummet.

• Search Visibility: Good health contributes to better search rankings, while poor health can lead to listing suppression, making your products invisible to customers.

• Campaign Restrictions: If the account falls into "At Risk," Amazon may restrict your ability to run advertising campaigns, further stifling growth.